Articles

Wondering what are the best ways to promote your music on Instagram? Here's 5 proven steps to get you started.

Instagram is the perfect platform to promote your music. It is a great way to find new fans and grow your fanbase. However, with over 800 million monthly active users on Instagram it can be hard to stand out.

Here are 5 tips to help you successfully promote your music on Instagram. 

1. POST REGULAR QUALITY CONTENT

Instagram’s algorithm favours regular content and engagement.

This means that if you post regularly, say once a day, and fans are liking and commenting on your photos then Instagram will prioritise your future posts to appear at the top of your followers’ feeds.

But the question is how do you get more people to interact with your posts?

Use longer captions – By writing a slightly longer caption you are encouraging followers to spend more time engaging with your post meaning they are more likely to like or comment.

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With 500 million users worldwide and counting, TikTok is one of the fastest growing social media platforms. This is why it's essential to start using TikTok to promote your music for FREE.

Getting your music into the mix presents a goldmine when it comes to new followers.  TikTok defines itself as “the leading destination for short-form mobile video” with a mission “to inspire creativity and bring joy.” The app was adapted from its predecessor Musical.ly - a lip-syncing video app - so quite naturally, music has been established as a major part of said creativity and joy on this explosive new platform. 

From dance tutorials, lip-syncing videos and pranks to fashion, science experiments and cute animals, there really is something for everyone.  Notably, considering the general (lack of) attention span of social media users these days, it is beneficial that TikTok videos are typically only 15 seconds long; not quite enough time for listeners to...